Context
The brief.
InHouse makes generative AI video, creator-led content and performance UGC ads for brands like Kuku FM. The whole crew lives and works in the same house, which is where the name comes from.
We started with nothing but that name, and the idea wrote itself: if the studio is a house, the website should let you walk in.
If the studio is a house, what does it feel like to walk in?
Context
The problem.
A name, and nothing else.
No brief beyond “InHouse”. The idea had to come from the word itself.
Volume without the content farm.
Thirty pieces across three services had to feel curated, not dumped.
Video everywhere.
Every thumbnail moves, and the page still had to open fast.
Outcome
What we built.
A door you scroll through.
The home screen is a doorway. Scroll, and the door grows, the walls of looping clips fall away, the light floods white, and the showreel comes into focus inside. You’re in the house.
Shorts-style viewing.
Swipe up for the next video, tap to play or pause, mute in one tap: the way people already watch.
An archive you can filter.
All, Gen AI, Creator Content or UGC Ads. The filter lives in the link, so every service card opens the right shelf.
Light enough to load.
Video streams at 720p or 1080p, and looping clips with still posters replace GIFs that weighed about seven times as much.
Conclusion
What we took away.
The name is the brief.
When a client gives you only a name, take it literally. A house needed a door.
Motion should mean something.
The intro isn’t decoration. It’s the idea of the brand, in one scroll.
