Context
The brief.
Heypure bakes slow-fermented breads, laminated pastries and desserts in charcoal ovens in Ahmedabad. The ambition was bigger than a menu online: a bakery that delivers like a quick-commerce app, on its own platform, with its own customers.
That meant two products. A storefront as considered as the bread, and a back office the team could run every day without calling anyone.
How does an independent bakery sell as fast as a delivery app, without handing its customers to one?
Context
The problem.
Aggregators own the customer.
On someone else’s app, the bakery never really meets the people who order, and pays for every order it gets.
The menu changes with the ovens.
Products, categories, banners and offers move daily. No change could be allowed to need a developer.
Artisan, but fast.
The brand is slow bread. The checkout couldn’t be.
Approach
How we played it.
Design at the bakery’s pace.
Deep warm colour, big photography and a headline that says “Bread worth the wait.”
Check out at an app’s pace.
Pick it, add it, pay. Guests don’t have to sign up first: an account is made for them at checkout.
Give the bakery the keys.
Everything a customer sees can be changed from the admin, by the people who bake it.
Outcome
What we built.
A storefront built to convert.
The full menu by category, from artisan breads to pantry, with search, favourites, coupons, order history and a checkout that takes PhonePe or cash on delivery.
A live order board.
Orders arrive in the admin in real time and move from Confirmed to Preparing, Out for Delivery and Delivered, one at a time or in bulk.
A CMS for the whole shop.
Products and their photographs, categories, coupons and the hero banners are all edited in the admin.
A dashboard for the owners.
Orders, revenue by day, best-selling products and page views, on one screen.
A way in for bulk buyers.
Cafés, hotels and offices ordering in volume fill a short form that opens a ready-written WhatsApp message to the bakery.
Conclusion
What we took away.
An admin is a product too.
The people using it every day aren’t developers, so the back office got the same care as the shop.
Own the customer, own the business.
Every order on Heypure’s own platform is a customer it keeps, not one it rents.
Speed is a design decision.
The fastest checkout is the one with the fewest questions. Nobody has to make an account to buy bread.
